No matter where, Aston Martin brand sports coupe —- DB9 elegant appearance that people can be attracted admiring glances. In the run-down district of Prague Warsaw dull communist era apartment complexes, DB9 is compelling. This car dealer in the UK this spring in this apartment complex set up in Poland first Outlet Store. And soon, will usher in Warsaw, Bentley and Ferrari car showroom; In addition to limousine vendors, expensive fashion brand products will be added to the underwriters in the camp have followed Louis —- ? Vuitton and Christian Dior boutiques ?. According to statistics, although in 2009 the global luxury goods market has shrunk 13%, the Polish luxury goods market is booming.
luxury goods vendors like Poland can be a
High fashion looms large
KPMG, a consultancy, calculates that some 2.5m Poles now earn at least 3,700 zlotys ($ 1,100 ) a month, and they are ready to devote 13% of their disposable income to luxury items. This tots up to 27 billion zlotys. And the ranks of those with financial assets of $ 1m or more are growing particularly fast: swelling by 11% in 2007-09, to over 86,000, according to MDRC, a research firm. The keenest shoppers are 30-somethings who came of age after the fall of communism and are happy to flaunt their wealth.
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Last year, the only EU member state Poland in order to avoid the strong economic financial crisis. And investors in the country is also popular —- A recent study in France, Warsaw winning “entrepreneur-friendly cities in Europe,” the third place. With the Poles increasingly wealthy, they are also growing appetite for luxury goods.
Last year Poland was the only member of the European Union to avoid a recession and the economy still looks perky. Investors also find it welcoming. A recent French study ranked Warsaw the third-friendliest city in Europe for entrepreneurs. As Poles get richer, they are developing a taste for luxury.
According to accounting firm KPMG accounting, about 2.5 million in monthly income of 3,700 Polish zlotys ($ 1,100) or more, the disposable income 13% of the total for the purchase of luxury goods —- $ 27 billion zlotys. The net worth of millions of (dollars) increase the number of people particularly, the information research firm MDRC, 2007 to 2009 they expanded by 11% to $ 86,000. But the most avid consumers of luxury goods to an 30-year-olds —- They were born after the collapse of communism, and willing to show off their wealth.
Retailers of luxury goods like the look of Poland
Glitzkrieg
Jun 17th 2010Warsaw
Luxury goods in Poland
THE elegant silhouette of Aston Martin DB9 sports coupé draws admiring gazes anywhere. But it stands out even more than usual amid the drab communist-era apartment blocks of Warsaw Praga district, where the British carmaker first Polish dealership opened this spring. The city will soon also get Bentley and Ferrari showrooms, and the sellers of expensive cars will be joined by purveyors of pricey fashion brands: Louis Vuitton and Christian Dior boutiques are in the offing. The global market for luxury goods shrank by as much as 13 % in 2009, say some estimates, but high-end goods are flourishing in Poland.
2010 年 07 月 30 日
luxury brand looms large
luxury down: Blitz
Retailers are gradually responding to the demand. KPMG estimates that over half of the world premium brands now have an official distributor in the country, with luxury cars especially well represented. A persistent carp is that cityscapes razed during the second world war, then blighted by communist urban planners, offer few locations swanky enough for upmarket outlets. Another challenge is finding skilled staff.
some visionary vendors are addressing these challenges. For example, the perfume chain GaliLu send employees to London to attend the training; shirt maker Da Vinci will be the focus moved to Internet sales, and sent the tailor in the coordination between the customer and the factory. Based on this, from Warsaw, Andre ? Mark Zuckerberg KPMG forecast in the next three years, the money people spend on luxury goods will increase by 50%. So the next Polish people to fiddle with it? —- Vistula on the giant oil tanker?
sales are gradually to meet this demand. KPMG estimates that more than half of global luxury brands in Poland, with the official distribution channels, especially among high-end cars. However, there is a small insignificant but deep-rooted problem: The city was razed to the ground during World War II, followed by urban planners in communist hands battered, making the city almost no high-end stores can settle down the glitz of the to. Luxury goods vendors Another challenge is to tap experienced employees.
The more imaginative retailers are working around these problems. One perfumery, GaliLu, sends its staff to London for training. A shirtmaker, Da Vinci, shifts most of its stock through an online shop and sends tailors to customers homes and workplaces. The result, predicts Andrzej Marczak, of KPMG in Warsaw, will be that Poles raise their spending on luxury by a half within the next three years. What next, mega-yachts on the Vistula?